2025 marks a major milestone for UD Trucks—90 years of challenging conventions, driving innovation, and delivering dependable solutions across the globe.
From humble beginnings in Japan in 1935, UD Trucks was born with a bold vision: to redefine reliability in transport. Our founding father, Kenzo Adachi-san, coined the term Ultimate Dependability, setting the tone for a brand built on passion, curiosity, and grit. That spirit has carried us through nine decades of progress, pushing boundaries and shaping the future of transport.
Today, UD Trucks operate in markets across Asia Pacific, Africa, and the Middle East—supporting industries, connecting communities, and powering economies with everything from light-duty to heavy-duty vehicles.
Five decades of UD in Australia
UD Trucks first arrived in Australia in 1973, and for over 50 years, we’ve proudly served this unique and demanding market. Our journey here has been one of adaptation and collaboration, fusing Japanese craftsmanship with the strength of Australia’s dealer network and the needs of local operators.
Australia’s transport landscape is unlike any other, and UD Trucks has consistently delivered tailored solutions that meet the challenges of our roads, industries, and customers. From rugged reliability to smart innovation, our trucks are built to perform and built to last.
Leading through innovation
Innovation has always been at the heart of UD Trucks. We were the first manufacturer globally to introduce Selective Catalytic Reduction (SCR) technology in 2004, and in 2017, we became the first Japanese truck brand to meet Euro 6 emissions standards.
Our flagship heavy-duty model, the Quon, leads the way in safety and comfort. With the most comprehensive safety systems in its class and best-in-market seat air suspension, it’s designed with both performance and driver wellbeing in mind.
And when it comes to operational efficiency, UD Trucks offers the longest service intervals of any Japanese brand in the Australian heavy-duty segment, helping operators stay on the road longer and reduce downtime.
With gratitude
As we celebrate 90 years, UD Trucks extends heartfelt thanks to our customers, dealers, and partners who have been part of this incredible journey. Your trust and support have been the foundation of our success.
We proudly call our people Challengers - those who never settle for ordinary, who push boundaries, and who bring our vision to life every day. They never settle for ordinary, constantly pushing boundaries to create world-class products and services that make a real difference.
Reaching this milestone is more than a number - it's a testament to our resilience, purpose, and the strength of our community.
Here in Australia, that legacy continues to thrive, driven by our commitment to Going the Extra Mile. Every journey we take, every truck on the road, and every story we share reflects our promise to deliver a Better Life for our customers, our people, and the generations to come.
Watch our celebratory story on this link here.
