UD Trucks is celebrating its 90th anniversary this year.


Since its foundation in 1935, UD Trucks has been manufacturing commercial vehicles with the mission “to make the trucks the world needs today”. The company is constantly challenging itself to provide trucks and services to create a better tomorrow.

The pivotal moment in the company’s history was when its founder Kenzo Adachi took it upon himself to demonstrate the ultimate dependability of its first truck, the LD1. He did so in 1939 by completing a 3000km legendary test drive across the mountainous terrain of Japan. 1955 was another important year, when the company introduced the pioneering Uni-flow scavenging Diesel engine, abbreviated “UD”. The UD name and symbol has been with us ever ever since. In 1958 the UD brand mark was finally put on an iconic product, the 6TW, Japan's first truck with a payload of over 10 tons. It made key contributions to Japan’s development during a period of unprecedented economic growth.

Over time new challenges had to be addressed. In 2004 UD Trucks launched its flagship Quon with the world's first urea SCR system for exhaust gas purification in a heavy-duty truck. In 2013, Quester was launched, a truck specially developed to meet the needs of emerging markets, bringing robust and versatile heavy-duty vehicles to an ever-increasingly globalized world. 

 

 

In marking its 90ｔｈ　anniversary, UD Trucks continues to challenge and evolve.

To embody the "Keep on Challenging" ethos, the company is rolling out a new global digital campaign spanning until the year end. This campaign titled "Master of the Truck" turns the spotlight on selected key markets across the globe, each of them taking turns to create exhilarating video footage that showcases excellent driving performance and functionality of the UD vehicle. 

In Japan, a limited edition Quon will be launched later this month. Also 27 special campaign vehicles will run throughout Japan. 

 

Master of the truck

Japan

Mastery is never given.
It’s earned—day and night.

Subtle nuances that go beyond metrics make a world of difference. 
A well-honed sensibility gives our vehicles an edge. 
A one-of-a-kind performance that inspires the driver.

For every mile, at every turn, we make our trucks more resilient, more capable.

For 90 years, we have been driving forward.
Never standing still. 
Mastery is a journey that never ends. 
We ALWAYS - Keep on challenging.

※Pre-production model shown. Actual production model may vary.